The drink also benefited from a throw-away line of a bar banter in Quentin Tarantino’s 2007 thriller, “Death Proof.”
Playing the role of a barman in his own film, the director gives a round of Chartreuse shots to a well-oiled group.
When asked what they are drinking, Tarantino replies: “Chartreuse. The only liquor so good they named a colour after it.”
“Tarantino’s film created an incredible buzz,” he says, noting that workers had been putting in extra hours to bottle as much of the green stuff as possible.