Looking Back: Kill Bill V1 Online Ads
A little inside baseball here, but it interested me nonetheless.
The objective of Deep Focus' "Kill Bill Vol. 1" campaign was to generate trailer views for the movie's Web site before and during its release. Deep Focus' efforts resulted in three million unique audience interactions and two million trailer views during the six-week campaign, as well as the award for Best Rich Media Campaign at the DoubleClick conference.
