Death Proof Helps Chartreuse Gain Popularity

A Tarantino line about liquor from Death Proof seems to have kick-started the popularity of Chartreuse.

The drink also benefited from a throw-away line of a bar banter in Quentin Tarantino’s 2007 thriller, “Death Proof.”

Playing the role of a barman in his own film, the director gives a round of Chartreuse shots to a well-oiled group.

When asked what they are drinking, Tarantino replies: “Chartreuse. The only liquor so good they named a colour after it.”

“Tarantino’s film created an incredible buzz,” he says, noting that workers had been putting in extra hours to bottle as much of the green stuff as possible.